No. 21 (2025):Macedonian International Journal of Marketing JOURNAL EDITORS AND INTRODUCTION TOWARDS A COHERENT LOGISTICS ECOSYSTEM: LEVERAGING CLUSTER THEORY TO ENHANCE MULTIMODAL COMPETITIVENESS IN NORTH MACEDONIARiste Temjanovski STORYTELLING FOR SUSTAINABILITY: HOW NARRATIVES IN GREEN PROJECTS INFLUENCE PUBLIC AWARENESS AND BEHAVIOURJasna Teofilovska DIGITAL TRANSFORMATION OF TRUISM IN SERBIAProf. Darjan BOJKOV, PhD, Prof. Vancho BOYKOV, PhD